Vital Essentials is just that – the ALPHA diet: comprised of meat, bone, and whole vital organs, more than any other complete and balanced raw diet. It’s all there–fresh heart, liver, lungs, kidneys, tripe, meat, and bone. Virtually identical to the diet of an ALPHA in its natural habitat, Vital Essentials provides pets the opportunity to lead long, vibrant, healthy lives, just as they deserve.

The family-owned company, located in Green Bay, Wisconsin, produces high-quality raw frozen and freeze-dried pet food, snacks, and treats. Vital Essentials uses only USDA inspected animal protein proudly made and packaged in the heartland of the USA.